SATURDAY SESSIONS
All sessions are held at the William Gray Hotel. RSVP required.
12 - 1 pm
AMARO MONTENEGRO PRESENTS:
M&M FROM THE ROOTS
The ‘Montenegro & Mezcal’, or ‘M+M’, as it’s known by bartenders, is a simple 50/50 shot that that has taken North America by storm. Hailed by many as a modern classic, it’s a magically delicious combination of flavors. BUT, is there more than meets the mouth, to make it so beloved by so many? In this session, we’ll look at similarities between Italy and Mexico; in culture, cuisine and cross-over ingredients, to see if the M +M’s roots may run a bit deeper.
WITH TAD CARDUCCI
1:30 - 2:30 pm
FEVER TREE PRESENTS:
PREMIUM WITHOUT PROOF: REDEFINING NO / LOW
A Canada-first deep dive into how no/low has moved from “nice-to-have” to must-have—and what separates token options from truly compelling, revenue-driving serves. We’ll ground the shift in the latest Canadian signals (including rapid category growth and changing drinking patterns), then translate it into a practical playbook: how to build flavour-first drinks with real structure (bitterness, acidity, texture), engineer a menu that feels inclusive (not “othered”), and use format and ritual to match the moment. Built for trade, but designed to be accessible to anyone who loves a great drink.
WITH MAXIME BRIERE
1:30 - 2:30 pm
PATRÓN PRESENTS:
ACADEMIA PATRÓN
ADVANCED TEQUILA TRAINING
Join for the Academia PATRÓN Advanced Tequila & Additive Training — a deep dive into the production methods that shape tequila. Through guided blind tastings, you'll learn how additives impact aroma, flavour, and mouthfeel. Discover how to evaluate tequila like a pro and why PATRÓN stays committed to being made with just three ingredients - blue agave, water, and yeast, that’s it. This session is designed for tequila enthusiasts ready to level up their liquid knowledge, understand truly 100% de agave tequila, category rules & regulations.