How to Attend MCF 2025
MCF Seminars
Access to seminars on Monday, Tuesday, and Wednesday requires an MCF Exhibition Ticket [Available Here]. After purchasing your ticket and registering, you can RSVP to individual seminars and build your personalized schedule. You will receive your BRACELET when you check in at the PHI Center.
MCF Pop-ups
Pop-up events and brand activations are free to attend with MCF Registration [Register Here]. Cocktails are available for purchase at the venues. If you ONLY want to attend the pop ups, you can select the free Pop Up Only Pass and this will allow you to register and add pop ups to your schedule. Please note that all pop ups are first come, first serve and that RSVPing does NOT guarantee you a seat. Entry is dependent on bar capacity, and you may have to wait to get in.
MCF Pairing Dinners
Reservations for the Pairing Dinners are offered at a fixed price by the host restaurant. Information on how to reserve you spot for each dinner can be found in the schedule below. Space is limited.
For any other question please refer to FAQs
MONDAY MAY 1 9 SCHEDULE
#Way of Being by Sabē
Start your days grounded and energized with our #WayOfBeing wellness series by sabē — two mornings of movement designed to support your body and mind during a packed week of discovery. Classes lead by Danyka Beauchamp.
Location: PHI Center (Green Room)
Sponsor: Sabē Athletic
** Bracelet Required for Entry
MAT PILATES 9:50 - 10:35 AM
MAT PILATES 9:00 - 9:45 AM
The History & Diversity of Sherry
Speaker: Steven Dragun
Time: 11:00 AM - 12:00 PM
Location: PHI Center (Seminar Hall)
Sponsor: Bodegas Lustau
** Bracelet Required for Entry
Cirka Distillery Tour & Tasting 1
Go behind the scenes of one of Montreal’s premier distilleries! Reserve your spot for an exclusive guided tour and tasting at Cirka—crafted spirits, limited spots, unforgettable flavour.
Time: 12:00 PM - 2:00 PM
Location: Meet at PHI Center
Sponsor: Cirka Distillery
** Bracelet Required for Tour
Posts to Pours
Speaker: Shane Eaton
Time: 12:15 PM - 1:00 PM
Location: PHI Center (Seminar Hall)
Sponsor: Los Siete Misterios
** Bracelet Required for Entry
A Taste of Barbados Cocktail Workshop
Enjoy an immersive and interactive cocktail workshop with Barbados culinary ambassador & mixologist Philip Antoine.
Time: 1:00 PM - 2:00 PM
Location: PHI Center (Tasting Area)
Sponsor: Barbados Tourism
** Bracelet Required for Entry
Mastering Bubbles
Speaker: Kevin Kos
Time: 1:15 PM - 2:15 PM
Location: PHI Center (Seminar Hall)
Sponsor: Fiol Prosecco
** Bracelet Required for Entry
Made in Quebec: Woman Leading Hospitality
Panelists: Vanya Filipovic, Veronique Dalle, Noémie Ducharme, Léa Messier, Mélanie Aumais
Moderator: Sabrina Trouzel
Time: 2:30 PM - 3:30 PM
Location: PHI Center (Seminar Hall)
Sponsor: Montreal Cocktail Fest
** Bracelet Required for Entry
The Rise & Fall of Trends
Speaker: Elayne Duff
Time: 3:45 PM - 4:45 PM
Location: PHI Center (Seminar Hall)
Sponsor: Hpnotiq
** Bracelet Required for Entry
Liquid Royalty: The Self-Made Sovereign Sip Experience
Explore a luxury portfolio of distinct rebellious personalities—from the smoky charm of Deacon Scotch to the tropical swagger of Bumbu Rums, and the sparkling celebration of Luc Belaire. This curated experience brings together world-class spirits and a splash of attitude.
Time: 3:00 PM - 4:00 PM
Location: PHI Center (Tasting Area)
Sponsors: Bumbu Rum, The Deacon, Luc Belaire
** Bracelet Required for Entry
Cirka Distillery Tour & Tasting 2
Go behind the scenes of one of Montreal’s premier distilleries! Reserve your spot for an exclusive guided tour and tasting at Cirka—crafted spirits, limited spots, unforgettable flavour.
Time: 12:00 PM - 2:00 PM
Location: Meet at PHI Center
Sponsor: Cirka Distillery
** Bracelet Required for Tour
KEYNOTE | Don’t Ignore the Culture: How Bars are Changing
Speaker: Monica Berg
Time: 5:00 PM - 6:00 PM
Location: PHI Center (Seminar Hall)
Sponsor: Campari Academy
** Bracelet Required for Entry
F*ck It, Dude, Let’s Go Bowling!
DUDE! Throw on your best bathrobe and show off your bowling skills with your other dudes, while you crush a White Russian with Cry Baby Gallery (Toronto) and Laowai (Vancouver)!
Time: 5:00 PM - 7:00 PM
Location: Montreal Bowling
Sponsor: Kahlua, Absolut
**Bracelet Required for Entry
Death & Co. | New York City
Discover the cocktails & team from one of the OG cocktail bars of the city that never sleeps.
Time: 5:00 PM - 9:00 PM
Location: The Coldroom
Sponsor: Sovereign Brands, Havana Club
** Everyone Welcome
**Entry is first come, first serve
Grand Army | New York City
Swing by Bisou Bisou and see Ally Marrone and Patty Dennison shaking up some signature cocktails from their Brooklyn watering hole Grand Army!
Time: 5:00 PM - 9:00 PM
Location: Bisou Bisou
Sponsor: Bodegas Lustau, Bittercube
** Everyone Welcome
**Entry is first come, first serve
Ottawa Takeover
Bar Ocelli + Bar Guapo | Ottawa
Come see two Ottawa watering holes go back to back at Canada's smaller bar in this double-feature takeover!
Time: 5:00 PM - 9:00 PM
Location: El Pequeño Bar
Sponsor: Altos, Havana Club
** Everyone Welcome
**Entry is first come, first serve
Cambridge Public House | Paris
Stop by for a cocktail from one of Paris’ acclaimed cocktail bars
Time: 7:00 PM - 11:00 PM
Location: Bowie
Sponsor: ISC, 30/40, Sabs
** Everyone Welcome
**Entry is first come, first serve
Kevin Kos | Maribor
Say hello to Kevin Kos while he mixes you a prosseco cocktail and dazzles you with his legendary mustache!
Time: 7:00 PM - 11:00 PM
Location: Barrelmans
Sponsor: Fiol Prosecco
** Everyone Welcome
**Entry is first come, first serve
A Taste of Normandie with 30/40
Enjoy a prix fixe seasonal menu with optional seafood and steak additions inspired by the cuisine of Normandy. A welcome apéritif is included.
Time: 6:30 PM - 10:30 PM
Location: Molenne
Sponsors: 30/40, ISC
** Reservation required
$85 per person
A Taste of Barbados Pairing Dinner
A Taste of Barbados awaits as you are immersed into an incredible culinary journey for the night, with each course paired with an exquisite, signature Mount Gay Rum cocktail. This experience will be brought to you by Barbados culinary ambassadors Chef Damian Leach and Mixologist Philip Antoine.
Time: 7:00 PM - 11:00 PM
Location: Tropikàl
Sponsor: Barbados Tourism
** Reservation required
Please email reservations@tropikal.ca to secure your reservation, or click above.
$85 per person
Fable | Cape Town
Offering the best drinks in Cape Town, Fable enthralls their guests with creative storytelling through cocktails. Don’t miss this one!
Time: 9:00 PM - 1:00 PM
Location: Atwater Cocktail Club
Sponsor: Campari
** Everyone Welcome
**Entry is first come, first serve
Le Syndicat | Paris
Don’t miss some of the best cocktails in Paris, France .
Time: 9:00 PM - 1:00 AM
Location: Badin
Sponsor: Sab’s, 30/40
** Everyone Welcome
**Entry is first come, first serve
Thunderbolt | Los Angeles (Day 1)
Enjoy a nightcap at the Four Seasons to wind down after the day’s events, during a two-day, late night bartending experience featuring Thunderbolt from LA.
Time: 10:00 PM - 2:00 AM
Location: Marcus Terrace Bar at the Four Seasons
Sponsor: Glenmorangie, Belvedere, Hennessy
** Everyone Welcome
**Entry is first come, first serve