How to Attend MCF 2025
MCF Seminars
Access to seminars on Monday, Tuesday, and Wednesday requires an MCF Exhibition Ticket [Available Here]. After purchasing your ticket and registering, you can RSVP to individual seminars and build your personalized schedule. You will receive your BRACELET when you check in at the PHI Center.
MCF Pop-ups
Pop-up events and brand activations are free to attend with MCF Registration [Register Here]. Cocktails are available for purchase at the venues. If you ONLY want to attend the pop ups, you can select the free Pop Up Only Pass and this will allow you to register and add pop ups to your schedule. Please note that all pop ups are first come, first serve and that RSVPing does NOT guarantee you a seat. Entry is dependent on bar capacity, and you may have to wait to get in.
MCF Pairing Dinners
Reservations for the Pairing Dinners are offered at a fixed price by the host restaurant. Information on how to reserve you spot for each dinner can be found in the schedule below. Space is limited.
For any other question please refer to FAQs
TUESDAY SCHEDULE
#Way of Being by Sabē
Start your days grounded and energized with our #WayOfBeing wellness series by sabē — two mornings of movement designed to support your body and mind during a packed week of discovery. Classes lead by Sophie St-Laurent.
Location: PHI Center (Green Room)
Sponsor: Sabē Athletics
SLOW FLOW YOGA 9:00 - 9:45 AM
POWER YOGA 9:50 - 10:35 AM
** Bracelet Required for Entry
No & Low Trends, Data, and Execution
Speaker: Kapri Robinson & Alex Jump
Time: 11:00 AM - 12:00 PM
Location: PHI Center (Seminar Hall)
Sponsor: Focus on Health
** Bracelet Required for Entry
Fiol Masters Montréal Finals
Watch top bartenders battle it out in a high-energy cocktail showdown!
Time: 12:00 PM - 3:00 PM
Location: Caffè Bello Pop-up (Maël Art Gallery)
Sponsor: Fiol Prosecco
** Bracelet Required for Entry
Cirka Distillery Tour & Tasting 1
Go behind the scenes in one of Montreal’s premier distilleries! Reserve your spot for an exclusive guided tour and tasting at Cirka—crafted spirits, limited spots, unforgettable flavour..
Time: 12:00 PM - 2:00 PM
Location: Meet at PHI Center
Sponsor: Cirka Distillery
** Bracelet Required for Entry
Very limited Only 8 seats available
The Art of the Restaurant Bar
Speaker: Harrison Ginsberg
Time: 12:15 PM - 1:00 PM
Location: PHI Center (Seminar Hall)
Sponsor: Nikka Whiskey, Cocchi
** Bracelet Required for Entry
A Taste of Barbados Cocktail Workshop
Enjoy an immersive and interactive cocktail workshop with Barbados culinary ambassador & mixologist Philip Antoine.
Time: 1:00 PM - 2:00 PM
Location: PHI Center (Tasting Area)
Sponsor: Barbados Tourism
** Bracelet Required for Entry
Shaking Up the Game: Inside the World of Cocktail Competitions
Panelists: Patty Dennison, Kegan Mcgregor, Elise Hanson
Moderator: Gregory Buda
Time: 1:15 PM - 2:30 PM
Location: PHI Center (Seminar Hall)
Sponsor: Montréal Cocktail Fest
** Bracelet Required for Entry
Cirka Distillery Tour & Tasting 2
Go behind the scenes in one of Montreal’s premier distilleries! Reserve your spot for an exclusive guided tour and tasting at Cirka—crafted spirits, limited spots, unforgettable flavour..
Time: 2:00 PM - 4:00 PM
Location: Meet at PHI Center
Sponsor: Cirka Distillery
** Bracelet Required for Entry
Very limited Only 8 Seats available
Owning Your Place in Hospitality: a Conversation About Imposter Syndrome
Speaker: Elise Hanson
Time: 2:45 PM - 3:30 PM
Location: PHI Center (Seminar Hall)
Sponsor: Hendrick’s
** Bracelet Required for Entry
Rum Diaries: Havana Nights in a Glass
Embark on a guided journey through Havana Club’s iconic expressions. Discover the golden versatility of Havana Club Especial and the deep, rich character of HC7. From cocktails to neat pours, this tasting captures the true soul of Cuban rum.
Time: 3:00 PM - 4:00 PM
Location: PHI Center (Tasting Area)
Sponsor: Havana Club
** Bracelet Required for Entry
Hospitality by Design: How the World’s Best Bars & Brands Think About Design.
Speaker: Richard Ryan
Time: 3:45 PM - 4:40 PM
Location: PHI Center (Seminar Hall)
Sponsor: Drinksology Kirker Greer
** Bracelet Required for Entry
Hospitality Outlier Blueprint: The No-Nonsense Guide to Outperforming the Market by Multiples.
Speaker: Sean Finter
Time: 5:00 PM - 6:00 PM
Location: PHI Center (Seminar hall)
Sponsor: Courvoisier
** Bracelet Required for Entry
Nickel City | Austin
Meet the team from Nickel City, and enjoy and example of true southern hospitality.
Time: 5:00 PM - 9:00 PM
Location: The Coldroom
Sponsor: Flor de Caña
** Everyone Welcome
**Entry is first come, first serve
Truth & Dare | Vienna
A not-to-be-missed cocktail experience from one of Austria’s most celebrated bars.
Time: 5:00 PM - 9:00 PM
Location: Bisou Bisou
Sponsor: Campari, Courvoisier
** Everyone Welcome
**Entry is first come, first serve
BarChef | Toronto
Celebrate Canada's cocktail culture with an exclusive pop-up by Bar Chef
Time: 7:00 PM - 11:00 PM
Location: Café Miracolo
Sponsor: Iberville
** Everyone Welcome
**Entry is first come, first serve
World Class Canada ft. Mother | Toronto
Details coming soon
Time: 7:00 PM - 11:00 PM
Location: Bar Bello
Sponsor: World Class Canada, Don Julio, Tanqueray, Ketel One, Talisker
** Everyone Welcome
**Entry is first come, first serve
Kismet | Halifax
Celebrate Canada's cocktail culture with an exclusive pop-up by renowned Halifax restaurant-bar Kismet.
Time: 9:00 PM - 1:00 PM
Location: Projet Pilote
Sponsor: Campari, Bittercube
** Everyone Welcome
**Entry is first come, first serve
Overstory | New York
Stop in Rouge Gorge to see the team behind New York City's highly-awarded Overstory bar slinging drinks as if they were 70 stories up!
Time: 7:00 PM - 11:00 PM
Location: Rouge Gorge
Sponsor: Nikka Whiskey, Cocchi, Los Siete Misterios, Michter’s
** Everyone Welcome
**Entry is first come, first serve
Thunderbolt | Los Angeles (DAY 2)
Enjoy a nightcap at the Four Seasons to wind down after the day’s events, during a two-day, late night bartending experience featuring Thunderbolt from LA.
Time: 10:00 PM - 2:00 AM
Location: Marcus Terrace Bar at the Four Seasons
Sponsor: Glenmorangie, Belvedere, Hennessy
** Everyone Welcome
**Entry is first come, first serve