How to Attend MCF 2025
MCF Seminars
Access to seminars on Monday, Tuesday, and Wednesday requires an MCF Exhibition Ticket [Available Here]. After purchasing your ticket and registering, you can RSVP to individual seminars and build your personalized schedule. You will receive your BRACELET when you check in at the PHI Center.
MCF Pop-ups
Pop-up events and brand activations are free to attend with MCF Registration [Register Here]. Cocktails are available for purchase at the venues. If you ONLY want to attend the pop ups, you can select the free Pop Up Only Pass and this will allow you to register and add pop ups to your schedule. Please note that all pop ups are first come, first serve and that RSVPing does NOT guarantee you a seat. Entry is dependent on bar capacity, and you may have to wait to get in.
MCF Pairing Dinners
Reservations for the Pairing Dinners are offered at a fixed price by the host restaurant. Information on how to reserve you spot for each dinner can be found in the schedule below. Space is limited.
For any other question please refer to FAQs
WEDNESDAY SCHEDULE
Crafting the Perfect Cocktail Menu: Quality Efficiency & Innovation
Speaker: Maxime Briere
Time: 10:00 AM - 11:00 AM
Location: Bisou Bisou
Sponsor: Fever Tree
** Bracelet Required for Entry
Surviving the Night | Beating Fatigue, Stress, and Burnout in the Hospitality Industry
Speaker: Dr. Patrick Owen
Time: 11:15 AM - 12:00 PM
Location: Bisou Bisou
Sponsor: Fin Soda
** Bracelet Required for Entry
The Bar Director’s Blueprint | Unveiling the Secrets of World-Class Beverage Programs
Speaker: Pietro Collina
Time: 12:15 PM - 1:00 PM
Location: Bisou Bisou
Sponsor: Tequila Patrón
** Bracelet Required for Entry
Love, Loss and Loyalty - Building the Guest Retention Machine
Speaker: Jason Littrell
Time: 1:15 PM - 2:00 PM
Location: Bisou Bisou
Sponsor: Kinetic Management Systems
** Bracelet Required for Entry
An Introduction to Vermouth with Cocchi
Deep dive in the history of vermouth in Piemonte and examine how this celebrated wine has been linked to the birth et emergence of the modern Italian state. See how this famous beverage has influenced the cocktail culture all around the world, while discovering the range of products of one of the most notorious house of Northwestern Italy, Cocchi, as well as multiple ways to use them in cocktails. Hosted by: Maximilien Jean
Time: 2:30 PM - 3:30 PM
Location: Caffè Bello at the Maël Art Gallery
Sponsor: Cocchi
** Bracelet Required for Entry
Hiring and Team-Building in a Post-Pandemic World
Speaker: Robert Weeks
Time: 2:15 PM - 3:00 PM
Location: Bisou Bisou
Sponsor: Alambika
** Bracelet Required for Entry
TOPLACK SESSION: Continuing Education in Bartending & Hospitality
Speaker: Andrew Toplack & Nick Kennedy
Time: 3:15 PM - 4:00 PM
Location: Bisou Bisou
Sponsor: The Toplack Sessions
** Bracelet Required for Entry
Allegory | Washington D.C
Come check out one of the most talked-about bars in Washington, where they mix art and literature into their cocktail program.
Time: 5:00 PM - 9:00 PM
Location: Atwater Cocktail Club
Sponsor: Focus on Health, Fin Soda
** Everyone Welcome
** Entry is first come, first serve
Viajante87 | London
Sip on stunning drinks inspired by Latin America, served by one of London’s hidden gems.
Time: 5:00 PM - 9:00 PM
Location: Bisou Bisou
Sponsor: Tequila Patrón
** Everyone Welcome
** Entry is first come, first serve
Selva | Oaxaca City
Meet the team from award-winning Selva, coming to us from the heart of agave in Oaxaca, Mexico
Time: 7:00 PM - 11:00 PM
Location: Sora 45
Sponsors: Nikka Whiskey, Cocchi, Convite, Santos Ferrero
** Everyone Welcome
** Entry is first come, first serve
Honō Izakaya | Quebec City
Come experience a Quebec City staple with a Japanese twist!
Time: 7:00 PM - 11:00 PM
Location: Bootlegger
Sponsor: Cirka Distilleries, Perrier
** Everyone Welcome
** Entry is first come, first serve
A Curious Dinner with Hendrick’s
Join us at Barocco, one of the highlights of the Montréal culinary scene for a 3-course dinner (+ amuse bouche) paired with intriguing Hendrick’s gin cocktails.
Time: 6:00 PM - 10:30 PM
Location: Barroco
Sponsor: Hendrick’s Gin
** Reservation required
$80 per person
Amour Drink | Paris
Baltra Bar | Mexico City
CLOSING PARTY!
Finish out MCF in style and high energy, with drinks from BALTRA BAR (Mexico City) and AMOUR DRINK (Paris).
Time: 10:00 PM - LATE
Location: Taverne Midway
Sponsor: Romeo’s Gin, Hendrick’s, Sovereign Brands
** Everyone Welcome